NCT07346001 · University of North Carolina, Chapel Hill
Impacts of Sugar Warnings on Weight Bias
What this study is about
This study aims to examine the effects of added sugar warning labels for sugar-sweetened beverages (SSBs) on explicit weight bias and body weight attributional judgements. Participants will be assigned to view either control labels or added sugar warning labels applied on SSBs in an experimental store.
View original scientific description
This study aims to examine the effects of added sugar warning labels for sugar-sweetened beverages (SSBs) on explicit weight bias and body weight attributional judgements. Participants will be assigned to view either control labels or added sugar warning labels applied on SSBs in an experimental store. Participants will shop for beverages in the store and take a computer survey during four visits to the store, spaced approximately one week apart.
Interventions
BEHAVIORAL
Control label
The control label will display a neutral, square-shaped barcode. Labels will be placed on the front of SSB containers in the experimental store.
BEHAVIORAL
Added sugar warning
The added sugar warning will be octagon-shaped and will state "HIGH IN ADDED SUGAR." Warnings will be placed on the front of SSB containers in the experimental store.
Primary outcome measures
Explicit weight bias, mean score
Time frame: Assessed via survey after exposure to intervention (i.e., shopping task) 2 times approximately 4 weeks apart (i.e., in visits 1 and 4)
Explicit weight bias will be measured by survey through seven items. Items will present participants with pairs of antonyms and ask that they select the box between antonyms that they feel best describes their feelings and beliefs about people with obesity: (1) lazy - hard-working, (2) no will power - has will power, (3) good self - control - poor self-control, (4) active - inactive, (5) self-indulgent - self-sacrificing, (6) dislikes food - likes food, (7) undereats - overeats. Response options, which will be presented as 5 boxes between antonyms, will be coded in a categorical 1-5 range, where higher scores represent higher endorsement of a stereotype that contributes to weight bias. Each participant's responses to each item will then be averaged across the seven items to obtain their final score on the outcome in a 1-5 range, where higher scores represent higher explicit weight bias.
Who can participate
This study lists these criteria on ClinicalTrials.gov. A study coordinator reviews eligibility during screening — this page does not determine whether you qualify.
Inclusion criteria
- 18 years and older
- Bought sugary drinks from a store at least once during the past week
- Willing to attend 4 in-person study appointments
Exclusion criteria
- • Living in the same household as someone else in the study
Where
- Chapel Hill, North Carolina
Related conditions & keywords
Frequently asked questions
What is a clinical trial?
A clinical trial is a research study that tests new medical treatments, drugs, devices, or procedures to determine their safety and effectiveness. Trials are carefully designed and monitored to protect participants while advancing medical knowledge.
Is it safe to participate?
Clinical trials follow strict safety guidelines and ethical standards. Trials must be reviewed and approved, and participants are closely monitored by medical professionals throughout the study. You can withdraw at any time if you choose.
Will I be compensated?
Many clinical trials offer compensation for your time, travel expenses, and inconvenience. The specific compensation varies by study and will be discussed during the screening process. All study-related medical care is typically provided at no cost to participants.
Will I receive a placebo instead of treatment?
When effective treatment exists, participants typically receive either the standard treatment plus the study intervention, or the standard treatment plus placebo. You would not be denied effective care. Placebos are primarily used when no proven treatment is available, or in addition to standard care. Your trial consent form will clearly explain what treatments you may receive.
Can I leave a trial if I change my mind?
Absolutely. Participation in clinical trials is completely voluntary. You have the right to withdraw from the study at any time, for any reason, without penalty or loss of benefits to which you are otherwise entitled.
How long does a clinical trial last?
Trial duration varies widely depending on the study design and purpose. Some trials last just a few weeks, while others may continue for months or years. The study coordinator will provide specific timeline information during your screening call.
Data: ClinicalTrials.gov · synced Apr 16, 2026 · Source of record for eligibility and locations