Social Media Influences on Engagement and Susceptibility to Non-combustible Tobacco Product Use Among Youth and Young Adults (AYA)

BEHAVIORAL

Each intervention will be a picture of a social media post. The posts will vary (in a 3X2 factorial design) the type of flavor described and whether concealability is described.

The researchers are making stimuli that will appear to be social media posts about tobacco products. They will vary on two dimensions in a 3X2 design: Type of flavor portrayed (flavored, unflavored, or concept flavor name) Whether the post portrays the tobacco product as concealable

Tobacco product use: Lifetime and past-month use of tobacco products Perceived harm of product Social norms about product use Susceptibility to tobacco use

Time frame: Immediately after viewing the stimuli

All of these are standard psychosocial measures from the Population Assessment of Tobacco and Health (PATH) survey.

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